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THE OPPORTUNITY

Texas is one of the most complex and capital-intensive markets for spirit brands to enter and scale effectively.

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Brands often struggle because the four-tier system creates structural complexity that is difficult to navigate without strong local expertise. Distributor portfolios are typically crowded, which makes attention, prioritization, and follow-through inconsistent across brands. In addition, key accounts are highly fragmented and spread across large geographies, each with different dynamics, expectations, and decision-makers—making consistent coverage extremely resource-intensive.

 

The result is approvals without real velocity in the market. Distribution growth becomes slow and uneven, making it difficult to build meaningful momentum. Leadership teams begin to question whether the market is truly working as intended. Meanwhile, internal teams burn time and budget without a clear, reliable path to strong performance in Texas.

SERVICES

Translate your national strategy into a Texas specific market plan

Manage distributor relationships, priorities, and accountability

Support, track, and report key on- and off-premise accounts

Optimize trade spend, POS, and activations driving measurable results to assess “what’s working and what’s not” 

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STRATEGY:

01

TEXAS GROWTH PLAN: 

Build a clear, realistic Texas plan

  • Deep dive on current distribution, pricing, and priorities

  • Map out your 12-month Texas market strategy

  • Identify priority metros and key accounts

  • Align on budget ranges and KPI expectations

02

EXECUTE THE PLAN: 

Turn strategy into cases and placements

  • Distributor orchestration

  • Key account coverage

  • Trade spend and POS deployment

03

REVIEW AND OPTIMIZE:

Keep what works, fix what doesn’t

  • Monthly activity & distribution reporting

  • Quarterly strategy reviews

  • All account tracking is recorded in an internal drive shared by NVU and brand partner

Let’s Find the Right Plan for You

BLUEPRINT

Brands requiring a high-level strategic entry or growth plan before deploying full-scale field resources. 

SERVICES:

  1. Comprehensive 12-month market roadmap

  2. Pricing & Margin Architecture Audit

  3. Distributor Alignment & KPI Strategy

  4. Target Metro & Key Account Identification 

  5. Trade Spend & Activation Governance

FOUNDATION

Funded brands requiring a dominant Texas presence and elite execution without the overhead, risk and time-drain of building an internal sales department.

SERVICES:

  1. Full-Scale Market Execution 

  2. Distributor & Program Management

  3. Account Growth and Chain Development

  4. Reporting & Transparency

FLAGSHIP

Established or well-funded brands requiring NVU to act as their Fractional VP of Sales. We lead your existing and future reps/ ambassadors, ensuring your entire Texas infrastructure operates to peak performance.

SERVICES:

  1. Texas Foundation, plus:

  2. Team Leadership & Training

  3. Market Rhythm & Programming

  4. Budget & Spend Governance

  5. Founder Engagement & Activation

We offer additional services to help our partner brands stay informed, activate effectively, and amplify market wins

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EXECUTION & FIELD SUPPORT

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TOOLS &

MARKET VISIBILITY

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SOCIAL MEDIA

PROMOTION

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STAY CONNECTED WITH NVU BRANDS

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