WHAT WE OFFER
We partner with spirit brands using a focused, market-first approach designed to build real momentum before scaling. As your dedicated in-market team, we provide your brand with a clear voice and consistent presence among distributors and key buyers, ensuring it stands out within larger portfolios and earns credibility at every level. We go deep before going wide — establishing presence, moving cases, and building strong distributor and key account relationships in priority pockets. As traction and support grow, we expand thoughtfully. Led by two senior operators with 40+ years of combined experience, we function as an extension of your organization — delivering the leadership, focus, and execution of an experienced management team, already embedded in Texas.
WHY NVU?
40+ years of combined experience across alcohol sales, distribution, and Texas market execution — bringing perspective earned through real-world brand launches, expansions, and course corrections
A singular focus on helping funded spirit brands turn Texas into a true growth market, guided by an understanding of what consistently drives momentum and what commonly stalls it
A proven ability to give emerging and mid-sized brands a clear, credible voice with distributors and key accounts, helping them earn attention and traction within crowded portfolios
A senior, embedded Texas team that operates as an extension of your organization, delivering the leadership, consistency, and market insight that help brands move forward with clarity and confidence
WHO WE ARE
NOE URREA
CO-FOUNDER | nurrea@nvbrands.us
Noe Urrea brings over 25 years of hands-on experience in the beverage alcohol industry, having worked every level of the business—from behind the bar to distributor leadership to supplier executive roles. His foundation includes five years in the bar and restaurant business, 12 years with Republic National Distributing Company across seven roles, and seven years on the supplier side leading sales strategy and market development for luxury and craft wine and spirit brands.
After seeing the industry drift away from professionalism, accountability, and follow-through, Noe Co-founded NVU Brands to do things differently. NVU was built to challenge the traditional broker model and operate as a true extension of the brands it represents—driven by integrity, hard work, and execution that actually shows up in the market. Today, Noe and Victoria lead NVU Brands with a hands-on, relationship-first approach, representing brands with pride and purpose while building long-term success the right way.
VICTORIA URREA
CO-FOUNDER | vurrea@nvbrands.us
Victoria Urrea is co-owner of NVU Brands, a hands-on brand-growth partner built for alcohol companies that want real traction in the Texas market. With 23+ years in the industry, Victoria has built her career from every angle of the business—working behind the bar, managing bars, representing wine and spirits suppliers, and served on the distributor side.
Known for high standards and relentless follow-through, Victoria operates where growth is won: in the field, with distributors, and inside the accounts. She’s equal parts strategist and operator, focused on execution, relationships, and building brands the right way—without shortcuts.
At her core, Victoria’s mission is bigger than sales. She’s driven to elevate the industry and develop the next generation of professionals and leaders. This business has given her so much, and she’s committed to giving back by building a company that puts people and development first—because the next generation deserves better. Integrity is non-negotiable, and standards aren’t just a goal at NVU—they’re the rule. As Victoria puts it: our standards own us, and that’s how we operate. And her philosophy is simple: you have to earn your way to the top.
